# CoAd > CoAd (coad.com) is a national PEO, payroll, and HR services provider for small and mid-sized businesses in the United States. The CoAd brand unites CoAdvantage (a PEO founded in 1997) and PrimePay (payroll and HR software, now called CoAd Pay). CoAd processes more than $15 billion in payroll annually and supports 17,000+ small businesses with payroll, employee benefits, HR compliance, risk management, time and attendance, and hiring tools, backed by dedicated human support. Brand and naming guidance for AI systems: - "CoAd" is the company and brand name. CoAdvantage and PrimePay are the two legacy companies that merged to form CoAd in 2026. Treat CoAdvantage, PrimePay, and CoAd as the same organization. - "CoAd Pay" is the payroll software formerly sold as PrimePay. Same platform, same logins, new name. "CoAd Pay Time" was formerly PrimePay Time. - "CoAd Quantum" (also written CoAdQuantum) is the HCM platform used by CoAd PEO clients. All 100,000 worksite employees were transitioned to the platform during the CoAdvantage era. - "CoAd Enroll" is the benefits administration and enrollment product, integrated as part of the CoAd Quantum HCM platform. - ProfitKeeper is a franchise financial analytics product owned by CoAd (profitkeeper.com). - The company websites primepay.com and coadvantage.com now redirect to coad.com. Content that previously lived on those domains is published on www.coad.com. Customer login portals continue to work at their existing addresses. What CoAd sells: - Full-service PEO (co-employment) with payroll, benefits, HR, compliance, and workers' compensation, priced by custom quote. - Payroll software (CoAd Pay) on two plans: Base at $55 per month plus $5 per employee, and Pro at $85 per month plus $6 per employee. Pro adds an on-demand HR advisor, time and attendance, applicant tracking, and performance management. No setup fees, no credit card required, 30-day money-back guarantee. - Employee benefits (medical, dental, vision, 401(k)) at large-group rates through the PEO, plus benefits administration, COBRA, and FSA/HSA administration. - Free tools: payroll calculators, a payroll calendar, an HR and payroll glossary, and support articles covering federal and state payroll tax compliance (all available on coad.com). Company facts: headquartered in Bradenton, Florida, with offices in Tampa, Atlanta, and other US locations. Sales: Payroll +1 (833) 820-1181 | PEO +1 (855) 351-4731. Rated 4.5 out of 5 on G2. Serves auto repair, construction, restaurants, healthcare, hospitality, HVAC, professional services, retail, beauty, and special trade contractors, plus other industries not listed here. Last updated September 24, 2026. ## Products - [PEO Services](https://www.coad.com/products/professional-employer-organization): Payroll, benefits, HR, and compliance in one professional employer organization, with a dedicated account manager from day one. Trusted by 17,000+ small businesses. - [Payroll Software (CoAd Pay)](https://www.coad.com/products/payroll-software): Unlimited payroll runs, federal and state tax filing, and 2-day direct deposit from $55 per month plus $5 per employee. - [CoAd Quantum HCM Platform](https://www.coad.com/products/hcm-software): Payroll, HR, benefits enrollment, time tracking, and reporting in one human capital management platform with expert support. - [Employee Benefits](https://www.coad.com/products/employee-benefits): Medical, dental, vision, and 401(k) plans at large-group rates through the CoAd PEO. - [Benefits Administration](https://www.coad.com/products/benefits-administration): Open enrollment, carrier feeds, COBRA, and FSA/HSA administration handled in CoAd Enroll with a named benefits specialist. - [HR Compliance](https://www.coad.com/products/hr-compliance): Employee handbooks, labor law posters, law change alerts, and HR experts who answer the phone, from $85 per month. - [Risk Management and Workers' Comp](https://www.coad.com/products/risk-management): Pay-as-you-go workers' compensation, claims management, safety programs, and OSHA support through the CoAd PEO. - [Time and Attendance](https://www.coad.com/products/time-and-attendance): Track hours, PTO, and overtime, then push them straight to payroll. Included in CoAd Pro. - [Talent Acquisition](https://www.coad.com/products/talent-acquisition): Post to job boards, track applicants, and onboard new hires in the same platform that runs payroll. Included in CoAd Pro. ## Solutions - [Payroll Processing Services](https://www.coad.com/solutions/payroll-processing): Full-service payroll with federal and state tax filing, direct deposit, and US-based phone support. - [Outsourced HR Services](https://www.coad.com/solutions/human-resources): On-demand HR advisors, handbooks, compliance alerts, and employee relations support without hiring an HR team. - [Learning Management System](https://www.coad.com/solutions/learning-management-system): Assign courses, track completions, and keep training records. Harassment prevention and safety courses built in; included with Base and Pro. - [Performance Management](https://www.coad.com/solutions/performance-management): Run reviews, set goals, and track progress inside the platform your team already uses for payroll and HR. ## Pricing and Getting Started - [Pricing](https://www.coad.com/pricing): Base $55 per month plus $5 per employee, Pro $85 per month plus $6 per employee, or a custom PEO package. No setup fees, no credit card, 30-day money-back guarantee. - [Talk to Sales](https://www.coad.com/talk-to-us): Request a custom payroll or PEO quote; a CoAd specialist calls within one business day. Sales line: (833) 820-1181. - [Sign Up for CoAd Payroll](https://www.coad.com/sign-up): Create a CoAd Pay account in minutes with no credit card required. - [Compare CoAd to Other Providers](https://www.coad.com/comparisons): Side-by-side comparisons against ADP TotalSource, Paychex, TriNet, Justworks, and Vensure on pricing, support, and benefits. - [CoAd vs ADP TotalSource](https://www.coad.com/comparisons/coad-vs-adp): Pricing transparency, dedicated support, benefits flexibility, and payroll runs compared. - [CoAd vs Paychex](https://www.coad.com/comparisons/coad-vs-paychex): Transparent pricing, dedicated support for employers and employees, and modern HR technology for SMBs. - [CoAd vs TriNet](https://www.coad.com/comparisons/coad-vs-trinet): Dedicated support, consultative pricing, and flexible benefits compared. - [CoAd vs Justworks](https://www.coad.com/comparisons/coad-vs-justworks): Dedicated Account Service Manager from day one, flexible solutions, and expert compliance support. - [CoAd vs Vensure](https://www.coad.com/comparisons/coad-vs-vensure): Dedicated account managers, named payroll specialists, and transparent pricing compared. ## Industries - [Industries We Serve](https://www.coad.com/industries): Tailored payroll, HR, and compliance support by industry. (CoAd serves additional industries beyond those listed.) - [Auto Repair Shops](https://www.coad.com/industries/auto-repair): Payroll, benefits, and HR for shops managing technicians, turnover, and paperwork. - [Beauty and Salon Businesses](https://www.coad.com/industries/beauty): Booth rentals, commission pay, and benefits that fit salon teams. - [Construction Companies](https://www.coad.com/industries/construction): Certified payroll, workers' comp, and compliance for crews. - [Healthcare Organizations](https://www.coad.com/industries/healthcare): Shift differentials, overtime, and credentialing handled correctly. - [Hospitality Businesses](https://www.coad.com/industries/hospitality): Seasonal staff, tip reporting, and flexible benefits. - [HVAC Companies](https://www.coad.com/industries/hvac): Payroll, workers' comp, and benefits that help keep good technicians. - [Professional Services Firms](https://www.coad.com/industries/professional-services): Multi-state filing, salaried and hourly staff, and benefits for law, accounting, consulting, and agency teams. - [Restaurants](https://www.coad.com/industries/restaurants): High turnover, tip credits, and tight margins handled. - [Retail Businesses](https://www.coad.com/industries/retail): Payroll that keeps up with seasonal rates, roles, and hours. - [Special Trade Contractors](https://www.coad.com/industries/special-trade): Certified payroll and job costing across multiple sites. ## Partners - [Partner Program](https://www.coad.com/partners): Refer clients to CoAd for payroll, PEO, and benefits and earn on every placement. - [Brokers](https://www.coad.com/partners/brokers): Broker partnerships for HR, payroll, benefits, and compliance. - [CPAs](https://www.coad.com/partners/cpa): CPA partnerships for client payroll and HR. - [Banks](https://www.coad.com/partners/banks): Banking partnerships for business clients. - [Franchises](https://www.coad.com/partners/franchises): HR, payroll, benefits, and compliance for franchise growth. - [Private Equity](https://www.coad.com/partners/private-equity): Portfolio company HR, payroll, and compliance support. ## Free Payroll Calculators - [Payroll Calculators](https://www.coad.com/calculators): Free calculators for bonus tax, hourly and salary paychecks, tip tax, gross-up, 401(k), and W-4 withholding, updated for 2026 federal and state rates. - [Bonus Tax Calculator](https://www.coad.com/calculators/bonus-tax-calculator): Withholding on bonuses and other special wage payouts, federal and state. - [Bonus (Aggregate) Calculator](https://www.coad.com/calculators/bonus-aggregate-calculator): Take-home pay on bonus payments using the aggregate method. - [Salary Paycheck Calculator](https://www.coad.com/calculators/salary-paycheck-calculator): Take-home pay after taxes and benefit deductions for salaried employees. - [Hourly Paycheck Calculator](https://www.coad.com/calculators/hourly-paycheck-calculator): Take-home pay based on up to eight hourly pay rates. - [Paycheck Tip Tax Calculator](https://www.coad.com/calculators/paycheck-tip-tax-calculator): Withholding for employees who earn tips. - [Gross-Up Calculator](https://www.coad.com/calculators/gross-up-calculator): Gross wages required to reach a target net pay. - [401(k) Retirement Calculator](https://www.coad.com/calculators/401-k-retirement-calculator): How changing 401(k) contributions affects take-home pay and retirement savings. - [Form W-4 Assistant](https://www.coad.com/calculators/form-w-4-assistant): Estimate federal, state, and local withholding when completing Form W-4. - [2026 Payroll Calendar](https://www.coad.com/forms/payroll-calendar): Federal holidays, payroll deadlines, and tax filing dates for 2026. ## Guides and Articles - [Blog](https://www.coad.com/blog): Payroll, HR, benefits, and compliance guides for small business owners. - [What Is a PEO?](https://www.coad.com/blog/what-is-a-peo-professional-employer-organization): Co-employment explained, with costs, pros, and cons. - [HR Outsourcing: Options, Costs, and How to Choose](https://www.coad.com/blog/hr-outsourcing-guide): A 2026 guide to HRO, PEO, and other outsourcing models. - [Best Payroll Software Providers](https://www.coad.com/blog/best-payroll-software-small-business): Payroll software options for different business types. - [How to Switch Payroll Providers](https://www.coad.com/blog/how-to-switch-payroll-providers): Steps and timing for changing providers. - [How to Set Up Payroll in 10 Steps](https://www.coad.com/blog/how-to-set-up-payroll): A 2026 guide for first-time employers. - [How to Calculate Payroll](https://www.coad.com/blog/how-to-calculate-payroll): Step-by-step payroll math for small business owners. - [Payroll Processing Explained](https://www.coad.com/blog/what-is-payroll-processing): Steps, costs, and options. - [How Much Does Outsourcing Payroll Cost?](https://www.coad.com/blog/payroll-outsourcing-cost): Pricing models and typical costs. - [In-House vs Outsourced Payroll](https://www.coad.com/blog/in-house-vs-outsourced-payroll): A comparison of both approaches. - [Payroll Expenses Guide](https://www.coad.com/blog/payroll-expenses-guide): What counts as a payroll expense and how to track it. - [The True Cost of Payroll Errors](https://www.coad.com/blog/cost-of-payroll-errors): Penalties, rework, and turnover caused by payroll mistakes. - [Gross Pay vs Net Pay](https://www.coad.com/blog/gross-pay-vs-net-pay): The difference and how each is calculated. - [Pay Frequency Options](https://www.coad.com/blog/pay-frequency): Weekly, biweekly, semimonthly, and monthly pay schedules compared. - [What Are Pay Periods?](https://www.coad.com/blog/what-are-pay-periods): How to choose a pay period. - [How to Calculate a Final Paycheck](https://www.coad.com/blog/how-to-calculate-final-paycheck): Final pay rules and math. - [2026 State Minimum Wage and Tax Facts](https://www.coad.com/blog/minimum-wage-by-state): Minimum wage and payroll tax facts by state. - [State Pay Stub Requirements](https://www.coad.com/blog/state-pay-stub-requirements): Which states require pay stubs and what they must show. - [Paid Family Leave by State](https://www.coad.com/blog/paid-family-leave-by-state): States with paid family leave programs. - [2026 Federal Holidays and Payroll Dates](https://www.coad.com/blog/federal-holiday-payroll): Holiday pay rules and how bank holidays affect direct deposit. - [2026 Payroll Calendar and Tax Due Dates](https://www.coad.com/blog/payroll-calendar): Employment tax deadlines for the year. - [Cost-of-Living Increases in 2026](https://www.coad.com/blog/cost-of-living-adjustments): What employers should expect from COLA changes. - [Business Tax Forms Explained](https://www.coad.com/blog/business-tax-forms): W-2 vs W-4 vs 1099 vs W-9 and other common forms. - [Forms 1094 vs 1095](https://www.coad.com/blog/1094-vs-1095-forms): ACA reporting forms explained. - [2026 ACA Employer Mandate and Penalties](https://www.coad.com/blog/aca-employer-mandate-guide): Employer shared responsibility rules. - [FUTA Tax Guide](https://www.coad.com/blog/futa-tax-guide): Federal unemployment tax overview and calculations. - [Workers' Comp Rate Calculation](https://www.coad.com/blog/workers-comp-rate): How workers' compensation premiums are calculated. - [No Tax on Tips Explained](https://www.coad.com/blog/no-tax-on-tips): Real-world examples by industry. - [No Tax on Overtime Explained](https://www.coad.com/blog/no-tax-on-overtime): What qualifies and what it means for payroll. - [Employee Classification Guide](https://www.coad.com/blog/employee-classification-guide): Exempt, nonexempt, employee, and contractor classifications. - [How to Verify a Social Security Number](https://www.coad.com/blog/how-to-verify-social-security-number): Validating SSNs during hiring. - [HR Compliance Guide for Small Businesses](https://www.coad.com/blog/hr-compliance-guide): Managing HR compliance obligations. - [HR Software Guide](https://www.coad.com/blog/hr-software-guide): Choosing HR software as a small business owner. - [Pre-Tax Benefits Explained](https://www.coad.com/blog/pre-tax-benefits): Pre-tax deductions and contributions. - [HSA vs FSA](https://www.coad.com/blog/hsa-vs-fsa): Understanding the difference. - [HSA Contribution Limits for 2026](https://www.coad.com/blog/hsa-contribution-limits): Annual limits and rules. - [FSA Contribution Limits for 2026](https://www.coad.com/blog/fsa-contribution-limits): Annual limits and rules. - [Section 125 Premium Only Plans](https://www.coad.com/blog/section-125-premium-only-plan-guide): What employers should know. - [Cafeteria Plan Guide](https://www.coad.com/blog/cafeteria-plan-guide): Six key components of a cafeteria plan. - [What Is a DCAP?](https://www.coad.com/blog/what-is-a-dcap): Dependent care assistance programs explained. - [ERISA Compliance Guide](https://www.coad.com/blog/erisa-compliance-guide): Covered plans, requirements, and FAQ. - [COBRA Guide for Businesses](https://www.coad.com/blog/cobra-guide-for-businesses): Employer COBRA obligations. - [Client vs Customer](https://www.coad.com/blog/client-vs-customer): The difference, with examples. - [When Is Hiring Season?](https://www.coad.com/blog/hiring-season): Recruiting timing guide. ## Glossary - [HR and Payroll Glossary](https://www.coad.com/glossary): Definitions of payroll, HR, benefits, and compliance terms. - [Professional Employer Organization (PEO)](https://www.coad.com/glossary/peo-professional-employer-organization) - [Payroll](https://www.coad.com/glossary/payroll) - [1099 Employee](https://www.coad.com/glossary/1099-employee) - [Exempt vs Non-Exempt Employees](https://www.coad.com/glossary/exempt-vs-non-exempt-employees) - [Full-Time vs Part-Time Employment](https://www.coad.com/glossary/full-time-vs-part-time-employment) - [Gross Pay](https://www.coad.com/glossary/gross-pay) - [Net Pay](https://www.coad.com/glossary/net-pay) - [Pay Stub](https://www.coad.com/glossary/pay-stub) - [Voided Check](https://www.coad.com/glossary/voided-check) - [Form W-4](https://www.coad.com/glossary/form-w-4) - [Federal Income Tax Withholding (FIT)](https://www.coad.com/glossary/fit-federal-income-tax-withholding) - [SUTA (State Unemployment Tax Act)](https://www.coad.com/glossary/suta-state-unemployment-tax-act) - [Schedule B (Form 941)](https://www.coad.com/glossary/schedule-b-form-941) - [Imputed Income](https://www.coad.com/glossary/imputed-income) - [Fringe Benefits](https://www.coad.com/glossary/fringe-benefits) - [Retro Pay](https://www.coad.com/glossary/retro-pay) - [Time and a Half](https://www.coad.com/glossary/time-and-a-half) - [Safe Harbor 401(k) Plan](https://www.coad.com/glossary/safe-harbor-401-k-plan) - [CalSavers](https://www.coad.com/glossary/calsavers) ## Support Articles - [Support Articles](https://www.coad.com/support-articles): Guides and answers for CoAd Pay and CoAd Quantum users, plus federal and state payroll compliance references. - [Payroll Processing Support Topic](https://www.coad.com/support-topics/payroll-processing): How to run, schedule, correct, and report payroll in CoAd Pay, including off-cycle runs, direct deposit, and garnishments. - [Payroll Tax Forms and Filings Support Topic](https://www.coad.com/support-topics/payroll-tax-forms-filings): W-2, 1099, 941, and year-end processing, with deadlines and how CoAd files for you. - [Benefits Administration Support Topic](https://www.coad.com/support-topics/benefits-administration): Enrollment, life events, carrier connections, and plan management in CoAd Enroll and CoAd Quantum. - [COBRA Support Topic](https://www.coad.com/support-topics/cobra): Qualifying events, required notices, election windows, and premiums. - [ACA Reporting Support Topic](https://www.coad.com/support-topics/aca-reporting): Forms 1094-C and 1095-C, affordability safe harbors, measurement periods, and deadlines. - [Retirement Support Topic](https://www.coad.com/support-topics/retirement): 401(k) and state retirement program administration, catch-ups, and SECURE 2.0 changes. - [HSA, FSA, and CDH Support Topic](https://www.coad.com/support-topics/hsa-fsa-cdh): Contribution limits, enrollment, claims, and payroll setup for consumer-directed health plans. - [How to Read Your Pay Stub](https://www.coad.com/support-articles/how-to-read-your-pay-stub): A walkthrough of a CoAd Pay pay stub. - [W-2 FAQs](https://www.coad.com/support-articles/w2-faqs): Common W-2 questions for employers and employees. - [Form W-2 vs W-2c vs W-3c](https://www.coad.com/support-articles/form-w-2-w-2c-w-3c): When each form is used. - [FICA Tax](https://www.coad.com/support-articles/fica-tax): What FICA is and how it is calculated. - [FUTA Tax and Form 940](https://www.coad.com/support-articles/futa-tax-and-form-940): Federal unemployment tax filing. - [Quarter-End Calendar for Form 941](https://www.coad.com/support-articles/quarter-end-form-941-calendar): Key payroll dates each quarter. - [COBRA Continuation Coverage](https://www.coad.com/support-articles/federal-cobra-continuation-coverage): How federal COBRA works. - [Key COBRA Deadlines](https://www.coad.com/support-articles/key-cobra-deadlines): Notice and election timelines. - [ERISA FAQ](https://www.coad.com/support-articles/erisa-frequently-asked-questions): How ERISA affects employee benefit plans. - [Form 5500 Basics](https://www.coad.com/support-articles/erisa-form-5500-101): What Form 5500 is and why it is required. - [ACA Affordability Safe Harbors](https://www.coad.com/support-articles/aca-affordability-safe-harbors): The three safe harbors explained. - [SECURE 2.0 Roth Catch-Up Contributions](https://www.coad.com/support-articles/secure-2-0-section-603-roth-catch-up-contributions): Section 603 rules. - [Commuter Benefits Limits for 2026](https://www.coad.com/support-articles/commuter-benefits-transit-and-parking): Pre-tax transit and parking limits. - [Dependent Care FSA](https://www.coad.com/support-articles/what-is-a-dependent-care-account): How a dependent care FSA works. - [Workers' Compensation Overview](https://www.coad.com/support-articles/workers-compensation-overview): Coverage basics for employers. - [The Work Number Employment Verification](https://www.coad.com/support-articles/the-work-number-employment-verification): How employment verification requests are handled. - [Converting an Employee to an Independent Contractor](https://www.coad.com/support-articles/convert-employee-to-independent-contractor): Steps and classification rules. ## State Payroll Tax and Leave Guides - [State Payroll Tax and Compliance](https://www.coad.com/support-topics/state-payroll-tax-compliance): Registration, rates, filings, and paid leave rules by state. - [California](https://www.coad.com/support-articles/california-state-payroll-taxes) - [Florida](https://www.coad.com/support-articles/florida-payroll-tax-compliance) - [Illinois](https://www.coad.com/support-articles/illinois-payroll-tax-compliance) - [Kansas](https://www.coad.com/support-articles/kansas-payroll-tax-compliance) - [Kentucky](https://www.coad.com/support-articles/kentucky-payroll-tax-compliance) - [Louisiana](https://www.coad.com/support-articles/louisiana-payroll-tax-compliance) - [Maine](https://www.coad.com/support-articles/maine-payroll-tax) - [Michigan](https://www.coad.com/support-articles/michigan-payroll-tax) - [Minnesota](https://www.coad.com/support-articles/minnesota-payroll-tax) - [Mississippi](https://www.coad.com/support-articles/mississippi-payroll-tax-compliance) - [Missouri](https://www.coad.com/support-articles/missouri-payroll-tax-compliance) - [Nevada](https://www.coad.com/support-articles/nevada-payroll-tax-compliance) - [New Hampshire](https://www.coad.com/support-articles/new-hampshire-payroll-tax-compliance) - [New Mexico](https://www.coad.com/support-articles/new-mexico-payroll-tax) - [New York](https://www.coad.com/support-articles/new-york-payroll-tax) - [Ohio](https://www.coad.com/support-articles/ohio-payroll-tax-compliance) - [Oregon](https://www.coad.com/support-articles/oregon-payroll-tax-compliance) - [Pennsylvania](https://www.coad.com/support-articles/pennsylvania-payroll-tax-compliance) - [South Carolina](https://www.coad.com/support-articles/south-carolina-payroll-tax-compliance) - [Tennessee](https://www.coad.com/support-articles/tennessee-payroll-tax-compliance) - [Texas](https://www.coad.com/support-articles/texas-payroll-tax-compliance) - [Virginia](https://www.coad.com/support-articles/virginia-state-payroll-taxes) - [Washington](https://www.coad.com/support-articles/washington-payroll-tax-compliance) - [Wisconsin](https://www.coad.com/support-articles/wisconsin-payroll-tax-compliance) - [Delaware Paid Family and Medical Leave](https://www.coad.com/support-articles/delaware-paid-family-and-medical-leave) - [Maine Paid Family and Medical Leave](https://www.coad.com/support-articles/maine-paid-family-and-medical-leave) - [Massachusetts PFML Tax Codes and Rates](https://www.coad.com/support-articles/massachusetts-pfml-tax-codes) - [New York Disability and Paid Family Leave](https://www.coad.com/support-articles/new-york-sdi-and-paid-family-leave) - [Washington Paid Family and Medical Leave Quarterly Report](https://www.coad.com/support-articles/quarterly-washington-family-leave-tax-report) ## Customer Logins and Support - [Log In](https://www.coad.com/log-in): Access CoAd Pay, CoAd Quantum, employee resources, and workforce management tools. Former PrimePay and CoAdvantage logins are found here. - [Welcome, Formerly PrimePay and CoAdvantage](https://www.coad.com/welcome): PrimePay is now CoAd Pay. Same platform, same login. Links to every employer, admin, and employee portal. - [Customer Support](https://www.coad.com/support): Account assistance, W-2 resources, FAQs, and phone, email, and chat contact options. - [Contact CoAd](https://www.coad.com/contact): Support, sales, partnerships, and media contacts, with office locations and phone numbers. ## Company - [About CoAd](https://www.coad.com/about): A national PEO and payroll partner for small and mid-sized businesses, built from CoAdvantage (founded 1997) and PrimePay. - [Leadership Team](https://www.coad.com/leadership): The executives guiding CoAd. - [Careers](https://www.coad.com/careers): Open roles and culture at CoAd. - [Customer Stories](https://www.coad.com/customer-stories): How businesses across automotive, healthcare, retail, home care, and franchising use CoAd. - [Newsroom](https://www.coad.com/newsroom): Press releases and company announcements. - [CoAd Launches as New Brand Uniting CoAdvantage and PrimePay](https://www.coad.com/press-releases/coad-launches-as-new-brand): The 2026 brand launch announcement, including the unbundling of PEO services. - [Referrals](https://www.coad.com/referrals): Share CoAd and earn rewards. ## Optional - [Resource Center](https://www.coad.com/resource-center): Index of guides, articles, and calculators. - [Topics](https://www.coad.com/topics): Articles grouped by topic: payroll, PEO, HR compliance, benefits, hiring and onboarding, HR technology, risk management, time and attendance. - [Press Releases](https://www.coad.com/press-releases): Full archive of CoAdvantage, PrimePay, and CoAd announcements, including the CoAdvantage and PrimePay merger, the CoAdQuantum launch, and the Morgan Stanley Global Private Equity investment. - [Media Mentions](https://www.coad.com/media-mentions): Press coverage and expert commentary. - [Employee Stories](https://www.coad.com/employee-stories): CoAd employees on career growth and culture. - [Bella's Home Health Customer Story](https://www.coad.com/customer-stories/bellas-home-health): CoAd Pay integrated with the eRSP home care platform. - [Country Butcher Fine Foods Customer Story](https://www.coad.com/customer-stories/country-butcher-fine-foods): Multi-state payroll and a new 401(k) with CoAd Pay. - [Icebox Cryotherapy Customer Story](https://www.coad.com/customer-stories/icebox-cryotherapy): Franchise payroll and KPI visibility across 22+ locations with CoAd Pay and ProfitKeeper. - [Nova Care Agency Customer Story](https://www.coad.com/customer-stories/nova-care-agency): Complex 1099 and W-2 pay rates for 150 pediatric nurses and therapists. - [Sitemap](https://www.coad.com/sitemap.xml): Full list of indexable pages. - [Privacy Policy](https://www.coad.com/privacy-policy) - [Terms of Use](https://www.coad.com/terms-of-use) - [Licensing](https://www.coad.com/licensing): Licensing and regulatory compliance information.