General Privacy Practices
Scope of this Policy
CoAdvantage Corporation and its affiliates, including PrimePay, LLC (“CoAd”, the “Company,” “us,” or “we”) have developed this Privacy Policy (the “Policy”) out of respect for the privacy of our customers, worksite employees, and individuals with whom we do business or interact. This Policy describes the general way CoAd processes and retains personal information related to individual consumers.
In this Policy, “Personal Information” means any information that identifies, relates to, describes, references, or can reasonably identify an individual. Personal information does not include:
- Publicly available information from government records.
- Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or independent contractor or from widely distributed media.
- Information made available by a person to whom the consumer or independent contractor has disclosed the information if the consumer or independent contractor has not restricted the information to a specific audience.
- Deidentified or aggregated information.
CoAd interacts with Personal Information in two manners – as a Data Controller and as a Data Processor.
CoAd as a Data Controller
As a Data Controller, CoAd is responsible for safeguarding the data of individual consumers with whom we interact or do business, including visitors to our websites, including our public website (the “Site”) and related sites, job applicants, and employees of our Professional Employer Organization (“PEO”) customers, whom we call “Worksite Employees.” This Policy applies to all data submitted or provided to CoAd for which we act as a Data Controller.
CoAd as a Data Processor
As a Data Processor, CoAd is responsible for safeguarding the data submitted to our services by or on behalf of our non-PEO customers, including data regarding our customer’s employees, as it flows through the suite of services that we offer. This includes our payroll processing, benefits administration, and other ancillary services.
When CoAd acts as a Data Processor, we do not have a direct relationship with the individual consumer (sometimes called a “Data Subject”). As a Data Processor, our customers are responsible for making sure that your privacy rights are respected, including ensuring appropriate disclosures about third party data collection and use. To the extent that we are acting as a Data Processor, we will process your information, including any Personal Information, in accordance with the terms of our agreement with the applicable customer and the customer’s lawful instructions. The terms of this Privacy Policy shall not apply to such processing. If you are an employee or contractor of one of our non-PEO customers seeking to exercise a privacy right you may have under applicable law, you should direct the query to your employer, the Data Controller.
For more information about the rights you may have under applicable law regarding your Personal Information, please see the California Privacy Statement and EU, UK, and Switzerland Privacy Statement.
Collection and Disclosure of Personal Information
For detailed information on the collection of personal information, including sources of such Personal Information, to whom we disclose Personal Information, and the reasons why such Personal Information is collected or otherwise processed, please see the applicable Privacy Statement:
Online Consumer Privacy Statement – describes our data collection and use practices when you visit our public-facing website or engage in transactions with CoAd in other capacities (as a client or customer).
Worksite Employee Privacy Statement – describes our data collection and use practices for the employees of our Professional Employer Organization (“PEO”) customers, whom we call “Worksite Employees”.
Applicant Privacy Statement – describes our data collection and use practices for individuals in the process of inquiring about or applying for a job with CoAd.
Retention of Personal Information
CoAd will retain each category of Personal Information for as long as we continue to have a legal or business need to retain it consistent with the purposes for which the information was collected or the employment context. Your Personal Information may be stored or maintained in a variety of different records, files, databases, and information systems, some of which are controlled or managed by vendors. As a result, we are unable to predict at the point of collection of your information how long the information will be retained, as it depends on many factors. In deciding how long to retain each category of Personal Information that we collect, we consider many criteria, including, but not limited to: the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statute of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.
Because the law prescribes minimum periods for retention of certain records, some records will be retained for at least the duration of the required period plus a certain number of years. Retention is often measured from occurrence of a triggering event but we may also measure the retention period from either (1) the date the record or data was collected, created, or last modified, (2) the date of the particular transaction to which the record or data pertains, or (3) another triggering event that is determined to be reasonable and appropriate based on the nature of the data and the legal/business needs for its continued use.
If the business purposes for collecting the Personal Information, and legal reasons for retaining the Personal Information, have both expired, we will purge the information in a secure manner.
Passwords
The personal data record created through your registration with CoAd, through our website or your various Company Accounts, such as timekeeping or payroll applications for Worksite Employees, can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
How We Protect the Information that We Collect
The protection of the information that we collect about individuals, including visitors to our websites, applicants, and Worksite Employees, is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:
- Using commercially reasonable tools and techniques to protect against unauthorized access to our systems.
- Restricting access to private information to those who need such access in the course of their duties for us.
Third Party Vendors
We may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the Personal Information needed to perform these functions and may not use or store the information for any other purpose.
In some cases, use of the CoAd Services may allow you to interact with and receive services from other third-party processors (e.g. 401(k) administrators). These third-party services and the collection and use of your personal data by these third parties is governed by such third parties’ respective terms of service and privacy policies. You are responsible for reviewing these third-party terms and policies and you acknowledge that CoAd is not responsible for the privacy practices of these third parties.
Business Transfers
In the event we sell or transfer a particular portion of our business assets, Personal Information may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, Personal Information may be transferred as part of the acquisition.
Compliance with Law and Safety
We may disclose specific Personal and/or Sensitive Personal Information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees, Worksite Employees, or the public.
Individuals and Consumers With Disabilities
This policy is in a form that is accessible to individuals and consumers with disabilities.
Changes to Our Privacy Policy
As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy and any applicable Privacy Statement(s). We encourage you to check our website or, for Worksite Employees, CoAdQuantum, frequently to see the current Privacy Policy in effect and any changes that may have been made. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website or, for Worksite Employees, CoAdQuantum. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.
Consent to Terms and Conditions
By interacting with CoAd, including by using the Site, applying for a job, or onboarding as a Worksite Employee, you consent to all terms and conditions expressed in this Privacy Policy and any applicable Privacy Statement(s). We will process your personal data in accordance with this Privacy Policy and applicable data protection and privacy laws. This consent provides us with a legal basis under applicable law to process your personal data. You maintain the right to withdraw such consent at any time.
Questions About the Policy
If you have any questions about this Privacy Policy, please contact us at privacy@coadvantage.com or call (800) 868-1016.
This Policy was last updated July 8, 2026.
Back to table of contents