Welcome to Coad

We are becoming CoAd because our company has evolved. PrimePay and CoAdvantage are now moving forward as one unified organization with one brand that reflects our shared future.

No. The new brand is the visible expression of a broader transformation already underway. We are bringing together our teams, capabilities, systems, and client experience under one stronger organization.

It reflects our new reality and vision for the future.
 
We are operating as one unified organization, investing in a shared platform, and moving forward under a single brand that represents our collective strengths and ambitions.

No. The rebrand itself does not change your role, responsibilities, manager, reporting structure, or day-to-day work.

A stronger company creates more opportunities.
We are building an organization with greater scale, broader expertise, stronger resources, and increased opportunities for innovation, development, and long-term success.

Every employee plays an important role in bringing the CoAd brand to life.
As ambassadors of the brand, we all help shape how clients, partners, candidates, and future employees experience CoAd.

Yes. CoAdvantage and PrimePay employees will receive a new coad.com email address. Your current email will forward to your new address for an extended period. More details and timing will be shared before any change takes place. ProfitKeeper employees will continue using their existing email addresses at this time.

No. Your usernames, passwords, and access credentials will remain the same unless otherwise communicated.

Any systems or tools that allow updates with our new colors and logos will be assessed and updated as needed. Through the consolidation of companies, we are working hard to consolidate duplicate platforms as well. Leadership will be informed of any consolidation, and we are working hard to ensure that stakeholders are involved in the decision and process. Any changes will be communicated separately by your department leaders.

We do not anticipate any disruptions to employee systems or client services as a result of the rebrand.

CoAd formed an Audit Committee that includes a representative from each department of the organization. This committee has worked hard over the last month to audit and transition any priority resources and materials. The goal is to launch all priority public/customer-facing resources by July 12 and continue converting all remaining material through the month of July. All old resources will exist in the archives of CoAd Corner and new resources/material will live on the new CoAd Corner 2.0.

All approved brand assets will be available prior to launch in the Brand Resource Center on the new CoAd Corner 2.0. Managers and Audit Committee members will roll these out to each department.

Yes, after the public launch. Employees will be encouraged to update their employer information and share approved company announcements once the brand is live.

No. Payroll, pay schedules, direct deposit, and benefits will continue without interruption. Because our legal entities remain CoAdvantage and PrimePay, you may still see those names in certain payroll, benefits, or legal materials.

As part of our annual process, there are updates in progress to employee policies. Any updates will be communicated as they are completed and ready for release.

No. Client services, support teams, account management, and day-to-day operations will continue as normal.

No. Existing contracts and agreements remain in effect.

No. The rebrand does not affect client pricing or billing arrangements. However, new prospective clients will experience updated pricing and bundles upon rollout during the week of July 12, 2026.

Direct clients to the rebrand FAQ page and approved messaging resources. If additional support is needed, follow your normal escalation process.

Keep the excitement and messaging aligned without committing to certain dates or details and encourage them to stay tuned for future product initiatives.
 
For example:
"We're excited about the future and are continuing to invest in technology and innovation that will enhance the client experience. While we aren't sharing specific platform details yet, our goal is to make it easier for clients to access the solutions and support they need through a more connected experience. We'll share more as those initiatives progress. Clients can stay up to date through ongoing communications from CoAd, product announcements, and conversations with their account team."

CoAd creates a stronger foundation for growth, innovation, and continued investment in our people, products, and client experience. Together, we are building a unified company positioned to lead the future of HR, payroll, benefits, and workforce solutions.

Visit the soon-to-be-launched CoAd Corner 2.0 for launch resources, FAQs, leadership communications, key dates, and brand assets. These resources will be launched in phases throughout July.