A simple, self-service HR platform can work well when your needs are simple, too. But as your business grows, so does the complexity of managing your people. CoAd gives growing businesses more support and flexibility, with a dedicated Account Service Manager from day one, a solution built around your specific needs, and expert-backed compliance support to help you navigate what comes next.
4.5
on G2
17,000+
small businesses trust CoAd
$15B+
in payroll processed annually
Value Pillars
What Sets CoAd Apart?
A Named ASM From Day One, Included
Dedicated Support, Included From Day One.
With CoAd, dedicated support is part of the relationship from the start. Your named Account Service Manager gets to know your business and serves as a consistent point of contact, giving you someone to turn to as questions arise and your needs evolve.
Get a named ASM from day one as part of your PEO relationship not as a separate add-on.
Work with a consistent contact who understands your business and your needs.
Get dedicated support through onboarding, growth, and everything in between.
A Package Built Around Your Business
Solutions Built to Include Everything You Need and Nothing You Don’t.
Your HR needs don’t always fit neatly into a predefined package. CoAd takes a more flexible approach, building your solution around the payroll, HR, benefits, compliance, and workforce support your business actually needs, with room to adapt as those needs change.
Get a solution built around your business instead of fitting into a predefined tier.
Add the support and capabilities that make sense for your workforce.
Adapt your solution as your workforce and HR complexity grow.
⚠️ Worth Asking: As your team grows past 100 employees, does your current HR platform's tier structure still fit, or would you need an add-on or a new plan?
Proactive Compliance From Real Experts
Proactive Compliance from Real Experts, Not Just an Alert.
Knowing a regulation changed is only the first step. CoAd pairs compliance technology with access to real expertise, helping you understand evolving requirements, what they mean for your business, and how to respond as your workforce grows.
Get support navigating HR requirements as your workforce expands across states.
Access personalized guidance to help you understand how regulatory changes affect your business.
Work with dedicated support without paying a separate per-employee fee for a dedicated HR consultant.
Good to Know: Ask whether your compliance monitoring includes proactive guidance from a real HR expert, or whether that requires an additional add-on.
Comparison Table
Head-to-Head: CoAd vs. Justworks
CoAd advantage
Justworks limitation
—
Comparable / tied
CoAd
Justworks
Pricing
Same/Next-Day Payroll
Yes
No
Dedicated Account & HR Support
Yes
—
Add-on
Dedicated Multi-State Compliance Guidance
Yes
—
Add-on
EPLI Coverage
Yes
No
Cyber Liability Insurance
Yes
No
Recruiting & Talent Solutions
Yes
Integrations Only
FAQ
Got questions? We have answers.
Everything you need to know before you get started.
How is CoAd's support model different from Justworks'?
CoAd includes a named Account Service Manager from day one, so dedicated support is part of the relationship, not an additional HR consulting add-on. You have someone who knows your business, backed by specialists across payroll, benefits, safety, and more.
Do I have to pay extra for dedicated support with CoAd?
No. Your dedicated Account Service Manager is included from the start. CoAd's model is built around giving you a consistent point of contact who understands your business without requiring you to purchase an additional support package.
Does CoAd offer more flexibility than Justworks' fixed plans?
Yes. Rather than fitting your business into a predetermined tier, CoAd builds a solution around your actual needs. That gives you more flexibility to choose the right combination of payroll, HR, benefits, compliance, and risk support as your business evolves.
Is CoAd's pricing as straightforward as Justworks'?
Justworks publishes standardized pricing tiers, while CoAd takes a more personalized approach. Your quote is built around the services your business actually needs, with dedicated account support included from the beginning, so you can understand the full value of your solution upfront.
How does CoAd help me stay on top of HR compliance?
CoAd combines compliance technology with real HR expertise. You get tools and resources to help identify regulatory changes, backed by experts who can help you understand what those changes mean for your business and what to do next.
Will CoAd still fit my business as we grow?
Yes. CoAd is designed to adapt as your workforce and HR needs become more complex. You can access broader HR, benefits, compliance, and risk support as you grow without sacrificing the dedicated relationships and personalized service your business relies on.
Why switch from Justworks to CoAd?
Justworks is built around a streamlined, self-service experience. CoAd is built for businesses that want more support and flexibility as they grow, with a dedicated Account Service Manager included from day one, solutions tailored to your needs, and real experts behind the technology.
Ready for a Named ASM and a Package Built Around You?
